Brand Narrative
Any act of good design must also be an act of liberty.
A seized opportunity to step into the wild, beyond the last town on the map
and come back with something unique.
Some describe this wilderness as a mysterious, dark and scary place.
We see it as a land of opportunity.
A playground where designers meet craftsmen to redefine frameworks,
Where articulating space becomes human-made luxury
In this quest for beauty, in this search of l’objet d’art
No boundary remains uncross, no question unanswered
What does the future of light design hold for us?
We dare to venture into the unknown moved by our family’s pioneer spirit
Working closely with ideas that emerge off the grid.
Filling up an empty canvas with every design we edit
A space that would had remained hidden and obscure
Without the brightness triggered by this free will.
Parachilna
