Brand Narrative
Beauty has no boundaries and no particular definition. Yet you can feel her presence.
There is an intimate unity that stands out, a sense of wholeness carried within.
A light and refreshing harmony we love to celebrate.
While societies have been weaving for centuries,
Some regions are just so interlinked with this craftsmanship
That you can feel how heritage transpires through their extraordinary textiles.
Passionate about the universality of what’s authentic
We stand where tradition and modernity blend together
Mesmerized by the sheer simplicity of the scene.
A room full of color where beauty stands out and reveals
An urgent need to celebrate,
that rugs, more than mere objects,
are masterful works of art.
Edelgrund
Celebrating the beauty of Persia
Visit Edelgrund’s site for naming architecture
